Brand Manager, Mountain Valley Spring Water
During my time at Mountain Valley Spring Water, I managed our key agency resources and multiple freelancers. I was responsible for Brand Growth; Creative, Content and Video Production & Design; Digital - Website CMS, SEO, SEM, Social Media; Sponsorships & Activations and Category Insights. I also supported our key lines of business including Direct to Consumer, Retail, and On-Premise.
My biggest wins were: the successful migration of the website CMS and E-COMM to Shopify scaling E-COMM sales by 30%; go-to-market product launch of new product innovation-750mL Aluminum Bottle-winning permanent placement in a key natural retailer cold-box; celebration of the brand's 150th anniversary generating over 40,000 new leads; successful implementation of new SMS/MMS channel-growing audiences by 600% in year one; rebrand of the flagship brick and mortar increasing sales by 27% YoY; and development of all new merch and apparel.
Video Production
I produced multiple brand videos including this video message to our customers during the COVID-19 shutdown.
Conference Director, Made by Few 6
A creative conference for makers. A labor of love for me.
I owned full strategy and implementation for the event including designing a new brand identity; programming for over three days of talks from leading industry professionals including VP of Design at Buzzfeed, Head of Design at Walmart, Product Designer at Netflix, Creative Director of Momofuku, panels, workshops, immersive art, after parties, a live design competition, a curated makers market and some of the best local food and drink around. I also managed all things sales and marketing including the website, social media, content production and design, PR and media relations, ticket sales and budget management.
Director, Brand Marketing & Sales Loblolly Creamery
I worked hand in hand with the owner to scale a beloved local ice cream shop.
Year one: growth in primary sales channels: D2C 30%. Grew social media engagement by 50%. Developed and refind the brand.
Year two: developed the website and first ECOMM channel featuring apparel and merchandise. Rebranded and opened the flagship Brick and Mortar. New product innovation: macarons, baked goods, apparel. Growth in primary sales channels: retail, B2B, B2C.